They have to wear the owner hat, the chef hat, the boss hat and the list could go on and on. However, there is one key ingredient that tends to go under the radar, and it involves wearing the photography hat. You see, if you want people to eat at your food truck, then you have to present your food in the ultimate manner.
A picture goes a long way, especially in this industry, which is why we will be unleashing some professional food truck photography tips. Use these tips to your advantage, and start snapping professional pics of your food in the process!
Direct Sunlight Should Be Avoided
Direct sunlight won’t only kill any picture you take at your food truck but it also will come off as unprofessional. The last thing you want is bad pictures of your food, ones that have novice photographer written all over them. Direct sunlight will create unwanted shadows in your pics, and that’s the last thing you want when it comes to showing off your food.
Lighting in general plays a major role in food truck photography, and the sooner you master this step, the sooner you will become a pro.
Take More Than One Photo
While you don’t want to spend hours on end trying to capture the “perfect” picture of a meal, you also don’t want to take one shot and then move on. Unfortunately, this is very tough to do in this industry for the simple fact that food truck owners put in an overwhelming amount of hours.
With that said, the more photos you take, the more you will have to choose from, and the more likely you will actually capture the shot you intended on capturing in the first place.
Try Incorporating A Tripod
Needless to say, it’s quite the feat to have duplicate shots when you are holding your camera with just your hands. By only using your hands, you are likely making slight movements, and that is where a tripod needs to come into play.
A tripod will allow you to hold your camera (even if it is just a smartphone) still, and this will help you get the shot you want.
A tripod alone could help you take your photography game to the next level.
Take Some Time To Get The Right Photo
We kind of touched upon this topic earlier, but the next time you visit your meals in hopes of getting the right picture, you need to actually take some time to get the right photo.
Not only will taking some time to get the right photo lead to you actually getting the right photo but it could save you some time in the long run for the simple fact that you won’t have to go back and take the actual photo. If you don’t have the right photo to begin with, then not only will you have to take the photo again but you will have to cook the food as well.
As a food trucker, you can’t be squandering your time, so take some time to do a good job the first time through.
Stage Your Food
There are probably plenty of food truck owners who plop some food on a plate, take a photo and then move on with their lives. However, if you want to achieve the best possible photo, then you should stage your food.
Make sure the entire area you are capturing meets your standards, not just the food on the plate.
If you follow the five food truck photography tips above, then you can bet that the photos of your food will come out better than you could have ever imagined.